{"id":2501,"date":"2023-06-09T05:15:28","date_gmt":"2023-06-09T05:15:28","guid":{"rendered":"https:\/\/www.syfe.com\/au\/learn\/?p=2501"},"modified":"2023-08-04T07:14:31","modified_gmt":"2023-08-04T07:14:31","slug":"where-next-for-apple-as-tim-cook-unveils-new-era-for-computing","status":"publish","type":"post","link":"https:\/\/www.syfe.com\/au\/learn\/where-next-for-apple-as-tim-cook-unveils-new-era-for-computing\/","title":{"rendered":"Where next for Apple as Tim Cook Unveils \u2018New Era for Computing\u2019?"},"content":{"rendered":"\n
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It was the brilliant and obsessive Steve Jobs – a tech visionary almost without peer – that built Apple into the technology giant it is today.  <\/p>\n\n\n\n

Innovation was at the heart of Jobs\u2019 Apple. Across his career he would spin out hit after hit, from the Macintosh home computer, the iPod, the iPad, and most famously – the iPhone. <\/p>\n\n\n\n

Tim Cook would then take the reins at the top of Apple and transform it into one of the largest and most profitable companies in the world. Cook\u2019s Apple would become a company marked by incredible cash flows and small iterations – not the zero to one quantum leaps that Jobs inspired. <\/p>\n\n\n\n

Cook Unveils \u2018New Era of Computing\u2019<\/strong><\/h2>\n\n\n\n

Then on 5 June 2023 Apple would unveil its first major product innovation in close to a decade: An AR \/ VR headset called the Apple Vision Pro that CEO Tim Cook said \u2018marks the beginning of a new era for computing\u2019 for the world. <\/p>\n\n\n\n

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Source: Apple Official Youtube<\/p>\n\n\n\n

Built on the visionOS, the AR \/ VR headset promises to transform the way individuals interact and experience applications, entertainment, and even social connection.   <\/p>\n\n\n\n

As Cook elaborated, the Vision Pro is \u2018Built upon decades of Apple innovation, [and is] years ahead and unlike anything created before \u2014 with a revolutionary new input system and thousands of groundbreaking innovations.\u2019<\/p>\n\n\n\n

The Vision Pro is set to retail for US$3,499 and will be available to the public in early 2024. <\/p>\n\n\n\n

Apple Share Price Outlook<\/strong><\/h2>\n\n\n\n

The general response to the Vision Pro from individuals, the media, and internet commentators was mixed, with some criticising the pricing while others derided the design of the headset.  <\/p>\n\n\n\n

The reaction from investors has also been subdued since the headset was announced, with the Apple share price trading flat between June 5 to 9, last at US$180.57 per share, though still up 44% YTD. <\/p>\n\n\n\n

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Source: Google Finance <\/p>\n\n\n\n

Despite that, sell side analysts from key investment banks raised their price targets on Apple following the Vision Pro reveal: <\/p>\n\n\n\n