syfe

Privacy Policy

SYFE HONG KONG LIMITED. and its Delegates (collectively referred to as "we" or "us" in this Privacy Policy) operate this electronic trading platform at www.syfe.com/en-hk (the "Platform") and the Services (as defined below) provided therein. We are committed to respecting and protecting your personal data collected through or in connection with our Platform.
1. Introduction
We take our responsibilities under The Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong) (“PDPO”) seriously. We also recognise the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.

This Privacy Policy is designed to assist you in understanding how we collect, use, disclose and/or process the personal data you have provided to us, as well as to assist you in making an informed decision before providing us with any of your personal data.

If you, at any time, have any queries on this policy or any other queries in relation to how we may manage, protect and/or process your personal data, please do not hesitate to contact our Data Protection Officer (the “DPO”) at the contact details below.

This Privacy Policy (together with our Terms and Conditions of Platform Use) sets out the basis on which we use and process any personal data we collect from you as a user of our Platform. By accessing our Platform and/or using the services and information on our Platform, you hereby agree to be bound by the terms of this Privacy Policy.

In addition, our Platform may, from time to time, contain links to and from the platforms or websites of our partner networks, advertisers, affiliates or other third parties. If you follow a link to any of these platforms or websites, please note that these platforms websites have their own privacy policies. As these platforms and websites are not owned or operated by us, we do not accept any responsibility or liability for the contents of these platforms or websites and their privacy policies and you access and provide your personal data to these third party platforms or websites at your own risk. Please check these policies before you submit any personal data to any such platforms or websites.
2. Personal data we collect
We may collect and process personal data about you such as:

(a) Personal data that you may provide when submitting or making available personal data to us when signing up to be our client or our Platform. This includes but is not limited to your name, email address, contact details and financial status.

(b) (if you are a corporation or other legal entity) personal data that you, your directors, employees, officers, representatives or agents may provide in relation of your representatives or agents and/or other information in relation to your individual clients or investors.

(c) If you contact us for any reason, we may keep a record of that correspondence.

(d) Personal data that may be captured via any error logging and reporting tool that captures error report data and, at your option and with your consent, sends this data to us in order for us to be informed of any software errors or problems that may occur during your use of our Platform or the services provided on it.

(e) Details of your visits to our Platform, the activities you engage in when accessing our Platform and the Services that you use or access on or via our Platform.
3. Cookies
We use cookies on our Platform. A cookie is a text file that a website transfers to your computer's hard disk so that the website can remember who you are. Cookies only record those areas of a website that have been visited by your computer and for how long.

You have the ability to accept or decline cookies by modifying the setting in your browser. If you would like to do this, please see the help menu of your browser. However, you may not be able to use all the interactive features of our Platform if cookies are disabled.
4. How we use your personal data
We may use your personal data that we possess for the following purposes:

(a) to process, administer and/or manage your client account with us and contact you as may from time to time be necessary in connection with your use of our Platform and/or the Services made available on it;

(b) to contact you through the contact information provided by you in order to provide you with information that you request from us;

(c) to manage and administer your use of our Platform and/or Services and contact you as may from time to time be necessary in connection with your use of our Platform and/or Services;

(d) to collect information relating to your online interactions with us (including, for example, your IP address and the pages you view) so that we can offer you a more consistent and personalised experience in your relationship with us and better serve your needs by customising the content that we share with you;

(e) to store, host and/or back up (whether for disaster recovery or otherwise) your personal data, whether within or outside Hong Kong;

(f) for record-keeping purposes;

(g) to conduct research, analysis and development activities (including but not limited to data analytics, surveys and/or profiling) to improve our Platform, services and facilities in order to enhance the services we provide to you;

(h) to perform credit risk, know-your-customer, anti-money laundering / countering the financing of terrorism, financial and other relevant risk assessments and checks on you; or

(i) to market our and our partners’, sponsors’ and advertisers’ products, services, events or promotions, including to send you alerts, newsletters, updates, mailers, promotional materials, special privileges, festive greetings, etc.. We may communicate such marketing to you by post, email, telephone call, short message service, online messaging service, push notification, or by hand. You may unsubscribe to the use of your personal data for marketing and promotions by clicking on “Unsubscribe” in the relevant email or message.

We may also use your personal data for legal and company administration purposes, including:

(a) to investigate and resolve claims or disputes;

(b) to protect the rights, property or safety of any person (including for the purposes of fraud detection and prevention);

(c) when we are required, advised, recommended, expected or requested to do so by our legal advisors or any local or foreign legal, regulatory, governmental or other authority, statutory boards, related companies, including for any audit, compliance, investigation or inspection purposes;

(d) to comply with court orders, applicable law, regulation, legal process or government request;

(e) to enforce or apply our Terms of Use and/or Agreement, or any other arrangements with you;

(f) to respond to legal process, pursue legal rights and remedies, defend litigation and managing any complaints or claims; or

(g) in connection with mergers, acquisitions, joint ventures, sale of company assets, consolidation, restructuring, financing, business asset transactions, or acquisition of all or part of our business by another company.
5. Disclosure of your information
Your personal data may be used, disclosed, maintained, accessed, processed and/or transferred to the following third parties, whether sited in Hong Kong or outside of Hong Kong for one or more of the purposes set out in paragraph 4 above:

(a) our headquarters, subsidiaries and group companies;

(b) third party service providers which require the processing of your data, for example, third party service providers which have been engaged by us to: (i) to provide and maintain any IT equipment used to store and access your personal information; (ii) to host and maintain our Platform; (iii) to conduct research, analysis and development activities (including but not limited to data analytics, surveys and/or profiling) to improve our Platform, services and facilities in order to enhance the services we provide to you; or (iv) otherwise in connection with the provision of certain services provided to you on or via our Platform;

(c) our Broker, auditors and legal advisors;

(d) public and governmental/regulatory authorities, statutory boards, stock exchange, industry associations; or

(e) courts and other alternative dispute forums.

In certain circumstances we may provide third parties (whether or not located in Hong Kong) with aggregate information about our Platform's users. This may include information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is anonymised statistical data about our users' browsing actions and patterns, and does not identify any individual.
6. Transfer of your personal data outside of Hong Kong
The personal data that we collect from you may be transferred to, used, processed and stored outside of Hong Kong for one or more of the purposes set out above. By submitting your personal data and/or using our Platform, you agree and consent to such transfer, storing or processing.

We have entered into contractual undertakings to ensure that the personal data which we collect from you and transfer to our service providers (whether or not located in Hong Kong) is adequately protected.

We will take reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorised access, disclosure or modification of your personal information, or any processing of your personal information that would constitute a contravention of the PDPO. Such steps could include, but are not limited to, ensuring that third party service providers are compliant with recognised cybersecurity standards such as those set out by the International Organisation for Standardisation (ISO 27001) or the System and Organisational Controls (SOC 2).

You agree that this paragraph 6 constitutes a reasonable summary in writing of the extent to which your personal data to be transferred will be protected to a standard substantially comparable to the protection under the PDPO.
7. Updating your information
Where you submit your personal data on our Platform, you should try to ensure such personal data is accurate, and let us know if such personal data changes so that we are not holding any inaccurate personal data about you.
8. Your rights
You may withdraw your consent for us to collect, use, disclose and/or process your personal data for some or all of the purposes listed in this Privacy Policy.

You may request to access and/or correct the personal data currently in our possession by writing to the Data Protection Officer using the contact details provided below. Please note that we may charge you a reasonable fee for the handling and processing of your requests to access your personal data.
9. Changes to this Privacy Policy
We reserve the right to amend the terms of this Privacy Policy at our absolute discretion. Any amended privacy policy will be posted on our Platform. You are expected to check this page from time to time to take notice of any changes we have made as they are binding on you. Your continued use of our Platform and/or the services made available on or via our Platform following any amendment of this Privacy Policy will signify your assent to and acceptance of its revised terms.
10. Further information about protection of personal data and the PDPO
If you want to contact us with specific queries or concerns in relation to this Privacy Policy, or if you have any questions or complaints as to how your personal data is collected, used, disclosed and/or processed by us, please contact our Data Protection Officer at [email protected]
Syfe

Pronounced as
Sounds like life

Why the name Syfe?
In Japanese, the word Saifu means wallet and to be closely associated with our most important attribute - which is the word safe

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The information contained herein is for general information and reference purposes only. Information on this website is not and should not be construed as an offer to sell, or a solicitation of an offer to buy any security, investment product or service, nor a distribution of information for any such purpose. It is not intended to form the basis of any investment decision.
Investors should not make any investment decision based solely on the information and services provided herein. Before making any investment decision, investors browsing this website should consider his/her own circumstances including but not limited to his/her financial situation, investment experience and investment objectives, and should understand the nature, terms and risks of the relevant investment funds in detail.
Unless otherwise specified, all historical figures shown are for illustration purposes only and not necessarily indicative of future performance. All forms of investment carry risks, including fluctuation of prices of fund units and the possibility of loss of the capital invested. Please ensure that you fully understand the risks and costs involved by reading the Risk Disclosure Statement.
The fund(s) mentioned above may not be authorised by the Securities and Futures Commission ("SFC") in Hong Kong. Please seek professional advice from an independent financial consultant where necessary. The webpage(s) have not been reviewed by the SFC. Syfe Hong Kong Limited (“Syfe”) is a Hong Kong Corporation licensed by the SFC (CE No. BRQ741) under Types 1 (Dealing in Securities), 4 (Advising on Securities), and 9 (Asset Management) for conducting relevant investment activities.
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