{"id":26189,"date":"2025-11-07T16:24:01","date_gmt":"2025-11-07T08:24:01","guid":{"rendered":"https:\/\/www.syfe.com\/magazine\/?p=26189"},"modified":"2025-11-07T16:24:02","modified_gmt":"2025-11-07T08:24:02","slug":"investors-guide-to-singapores-fmcg-industry","status":"publish","type":"post","link":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/","title":{"rendered":"Investor&#8217;s Guide to Singapore&#8217;s FMCG Industry"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-attachment-id=\"26205\" data-permalink=\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/grocery-store-aisle-filled-with-products-on-shelves\/\" data-orig-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg\" data-orig-size=\"2560,1435\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Juan - stock.adobe.com&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;An aisle in a grocery store lined with shelves stocked with various products, including food items and beverages. The perspective and lighting highlight a retail environment.&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Grocery store aisle filled with products on shelves&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-300x168.jpeg\" data-large-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-1024x574.jpeg\" src=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-1024x574.jpeg\" alt=\"\" class=\"wp-image-26205\" srcset=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-1024x574.jpeg 1024w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-300x168.jpeg 300w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-768x430.jpeg 768w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-1536x861.jpeg 1536w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-2048x1148.jpeg 2048w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-749x420.jpeg 749w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-696x390.jpeg 696w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-1068x599.jpeg 1068w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-1920x1076.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The <strong>FMCG industry Singapore<\/strong>\u2014also called consumer staples\u2014covers everyday goods like groceries, beverages, toiletries and household cleaners that people buy repeatedly. These products tend to enjoy steady demand through economic ups and downs, which is why <strong>FMCG companies in Singapore<\/strong> are often used for cash flow, dividends and portfolio resilience.&nbsp;<\/p>\n\n\n\n<p>In this guide, you\u2019ll get a clear map of the investable FMCG companies listed on SGX, the latest demand and inflation signals, company spotlights, how to size positions, and the key risks to watch. By the end, you\u2019ll be ready to build or refine a Singapore-centric consumer-staples sleeve in your portfolio.<a href=\"https:\/\/www.deliverect.com\/en\/blog\/fmcg-and-grocery\/what-is-fmcg-understanding-the-fast-moving-consumer-goods-industry?utm_source=chatgpt.com\">&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Table of Content<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what_counts_as_fmcg\">What Counts as FMCG, and Why It Matters in Singapore<\/a><\/li>\n\n\n\n<li><a href=\"#fmcg_investable_sgx\">What FMCG Sectors are Investable on SGX<\/a><\/li>\n\n\n\n<li><a href=\"#fmcg_industry_2025_performance\">FMCG Industry 2025 Performance Numbers<\/a><\/li>\n\n\n\n<li><a href=\"#sg_fmcg_companies\">6 Singapore-linked FMCG Companies to Know<\/a><\/li>\n\n\n\n<li><a href=\"#factors_shaping_fmcg_landscape\">Factors Shaping The FMCG Landscape in Singapore (2025)<\/a><\/li>\n\n\n\n<li><a href=\"#risks\">Risks<\/a><\/li>\n\n\n\n<li><a href=\"#how_invest_fmcg_sg\">How to Invest in FMCG in Singapore<\/a><\/li>\n\n\n\n<li><a href=\"#outlook_fmcg\">Outlook for FMCG in Singapore<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#FAQs\">Frequently Asked Questions (FAQs)<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what_counts_as_fmcg\"><strong>What Counts as FMCG, and Why It Matters in Singapore<\/strong><\/h2>\n\n\n\n<p><strong>FMCG (fast-moving consumer goods)<\/strong> are low-ticket, high-turnover items (e.g., packaged foods, beverages, personal care, household cleaners) bought frequently and distributed widely. They\u2019re distinguished by quick inventory turns and relatively low margins per unit but scale through volume.<a href=\"https:\/\/www.investopedia.com\/terms\/f\/fastmoving-consumer-goods-fmcg.asp?utm_source=chatgpt.com\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why FMCG is gaining traction in Singapore\/investor interest<\/h3>\n\n\n\n<p><strong>Resilient demand:<\/strong> Retail sales in <strong>August 2025<\/strong> were <strong>S$4.3 billion<\/strong>, with online sales accounting for <strong>13.1%<\/strong>. F&amp;B sales were about <strong>S$1.0 billion<\/strong> with <strong>26.3% online<\/strong>. These figures underscore a stable consumption base and an increasingly omnichannel consumer.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tamer inflation backdrop:<\/strong> MAS projects <strong>2025 core inflation averaging ~0.5%\u20131.5%<\/strong> (July 30 guidance), which eases cost pressures versus previous years and supports more predictable pricing.<\/li>\n\n\n\n<li><strong>Regional HQ hub:<\/strong> Singapore serves as a regional base for many consumer brands (leadership, R&amp;D, marketing), supported by connectivity and talent\u2014strengthening the FMCG ecosystem of suppliers and distributors.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fmcg_investable_sgx\"><strong>What FMCG Sectors are Investable on SGX<\/strong><\/h2>\n\n\n\n<p>On SGX, the staples ecosystem spans:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grocers\/Retailers:<\/strong> Sheng Siong; DFI Retail Group (Cold Storage, Giant, 7-Eleven).<\/li>\n\n\n\n<li><strong>Packaged foods &amp; beverages:<\/strong> Food Empire, Fraser &amp; Neave (F&amp;N), Thai Beverage.<\/li>\n\n\n\n<li><strong>Ingredients\/agrifood:<\/strong> Olam Group (via ofi \u2013 Olam Food Ingredients).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fmcg_industry_2025_performance\"><strong>FMCG Industry 2025 Performance Numbers<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail &amp; online mix:<\/strong> Monthly data show mixed but steady retail conditions. August 2025 retail sales were <strong>S$4.3B<\/strong>, with <strong>13%<\/strong> online penetration; F&amp;B services were at <strong>~S$1.0B<\/strong> with ~<strong>26%<\/strong> online share. This omnichannel mix matters for grocers and FMCG distributors.<\/li>\n\n\n\n<li><strong>Inflation glide-path:<\/strong> MAS expects core inflation for <strong>2025<\/strong> to average <strong>0.5%\u20131.5%<\/strong>; in its October review, MAS also noted core inflation should \u201ctrough in the near term and rise gradually,\u201d averaging around <strong>0.5%<\/strong> for 2025 \u2014 still benign by history.<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway:<\/strong> With volumes steady and inflation subdued, margin management and mix (premium SKUs, private label) become the swing factors for earnings rather than across-the-board price hikes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sg_fmcg_companies\"><strong>6 Singapore-linked FMCG Companies to Know<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sheng Siong (SGX: OV8) \u2014 Neighbourhood grocer with steady growth<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What they do:<\/strong> Singapore supermarket chain focused on value, fresh food and convenient heartland locations.<\/li>\n\n\n\n<li><strong>Latest numbers (3Q FY2025):<\/strong> Revenue <strong>S$415.5m<\/strong> (<strong>+14.4% YoY<\/strong>); net profit <strong>S$43.8m<\/strong> (<strong>+12%<\/strong>). Management added new stores (90 vs 79 a year ago) and reported <strong>+4.4%<\/strong> same-store sales growth; gross profit rose <strong>15.2%<\/strong>.<\/li>\n\n\n\n<li><strong>What to track:<\/strong> Same-store sales, new-store payback, shrinkage control, private-label mix, rent efficiency.<\/li>\n\n\n\n<li><strong>Why it matters:<\/strong> A cash-generative, Singapore-focused grocer with disciplined expansion\u2014useful for <strong>defensive dividends<\/strong> and <strong>steady compounding<\/strong> tied to everyday spending.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">DFI Retail Group (SGX: D01) \u2014 Retail turnaround with a stronger balance sheet<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What they do:<\/strong> Multi-format retailer across Asia (examples include food retail like Cold Storage\/Giant, convenience retail via 7-Eleven, health &amp; beauty retail via Guardian).<\/li>\n\n\n\n<li><strong>Latest numbers (3Q 2025):<\/strong> <strong>Underlying profit +48% YoY<\/strong>; operating profit <strong>+23%<\/strong>. Balance sheet improved to <strong>US$648m net cash<\/strong> (from net debt at end-2024), helped by divesting stakes in <strong>Yonghui<\/strong> and <strong>Robinsons Retail<\/strong>.<\/li>\n\n\n\n<li><strong>What to track:<\/strong> Profitability by format (especially convenience\/health &amp; beauty), cost discipline, any capital returns post deleveraging.<\/li>\n\n\n\n<li><strong>Why it matters:<\/strong> The shift from <strong>net debt to net cash<\/strong> plus cleaner holdings gives DFI more room to invest, price sharply and potentially return cash\u2014key for a <strong>recovery story<\/strong> in staples retail.<a href=\"https:\/\/www.dfiretailgroup.com\/media\/x03pdsr2\/p251030.pdf?utm_source=chatgpt.com\"><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Food Empire (SGX: F03) \u2014 Branded instant coffee with pricing power<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What they do:<\/strong> Sells instant coffee and snacks across emerging markets (Vietnam, Commonwealth of Independent States, SEA).<\/li>\n\n\n\n<li><strong>Latest numbers (H1 2025):<\/strong> Revenue <strong>US$274.1m<\/strong> (<strong>+21.7% YoY<\/strong>); <strong>normalised NPAT US$31.5m (+35.7% YoY)<\/strong>. Reported P&amp;L included a non-cash fair-value item, but core performance was strong; company declared its <strong>first-ever interim dividend<\/strong>.<\/li>\n\n\n\n<li><strong>What to track:<\/strong> Coffee input costs, FX, Vietnam share gains, distribution breadth.<\/li>\n\n\n\n<li><strong>Why it matters:<\/strong> Demonstrated ability to <strong>reprice and defend margins<\/strong> in emerging markets\u2014an FMCG name with <strong>growth + cash flow<\/strong> potential rather than pure defensiveness.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Thai Beverage (SGX: Y92) \u2014 Regional beverages proxy (spirits, beer, RTD)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What they do:<\/strong> Spirits (e.g., Thai spirits), beer (Chang), and non-alcoholic beverages\/RTD tea (Oishi) mainly in Thailand and ASEAN.<\/li>\n\n\n\n<li><strong>Latest numbers (9M 2025 business update):<\/strong> Mixed performance\u2014spirits softer; beer and non-alcoholic beverages more resilient amid higher brand-building spend.<\/li>\n\n\n\n<li><strong>What to track:<\/strong> Spirits volumes\/pricing in Thailand, beer trajectory, RTD\/non-alcoholic penetration, marketing spend vs margin.<\/li>\n\n\n\n<li><strong>Why it matters:<\/strong> A <strong>liquid, dividend-paying<\/strong> regional consumer proxy. Results are sensitive to Thai consumption and FX, but scale and brand portfolio provide <strong>defensive breadth<\/strong> within beverages.<a href=\"https:\/\/thaibev.listedcompany.com\/newsroom\/20250814_185533_Y92_GMFX72ALQUA6LWU7.1.pdf?utm_source=chatgpt.com\"><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Fraser &amp; Neave (SGX: F99) \u2014 Beverages &amp; dairies across ASEAN<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What they do:<\/strong> Soft drinks, dairies and other F&amp;B with a meaningful presence in Southeast Asia (including exposure via associates like Vinamilk).<\/li>\n\n\n\n<li><strong>Latest numbers (9M 2025):<\/strong> Group revenue <strong>~S$1.77b<\/strong> (<strong>~+10% YoY<\/strong>); <strong>Beverages &amp; Dairies +12%<\/strong>. Profit moderated mainly due to lower associate contributions.<\/li>\n\n\n\n<li><strong>What to track:<\/strong> Dairies margins, innovation pipeline, Vietnam (associate) contributions.<\/li>\n\n\n\n<li><strong>Why it matters:<\/strong> Offers <strong>ASEAN consumption exposure<\/strong> with product breadth; investors should watch associate earnings to understand <strong>full profit drivers<\/strong> beyond topline growth.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Olam Group (SGX: VC2) \u2014 Ingredients \u201cpicks-and-shovels\u201d to global staples<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What they do:<\/strong> Global food ingredients (ofi: cocoa, coffee, etc.) and agri platforms; ongoing portfolio reshaping.<\/li>\n\n\n\n<li><strong>Latest numbers (H1 2025):<\/strong> <strong>PATMI S$323.8m<\/strong> (<strong>+573% YoY<\/strong>), driven by stronger performance and pricing. In <strong>Feb 2025<\/strong>, Olam agreed to sell <strong>44.6%<\/strong> of <strong>Olam Agri<\/strong> to <strong>SALIC<\/strong> (Saudi Arabia) for <strong>US$1.78b<\/strong>, with path to full control later\u2014allowing Olam to focus on ingredients and pursue a potential <strong>ofi listing<\/strong>.<\/li>\n\n\n\n<li><strong>What to track:<\/strong> Cocoa\/coffee cycles, ofi margins, timing of corporate actions (Agri sale completion steps, ofi IPO), leverage.<\/li>\n\n\n\n<li><strong>Why it matters:<\/strong> A way to play <strong>global consumer demand<\/strong> from the ingredients side; restructuring could <strong>unlock value<\/strong> while commodities and FX remain key swing factors.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"factors_shaping_fmcg_landscape\"><strong>Factors Shaping The FMCG Landscape in Singapore (2025)<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chinese brands\u2019 expansion:<\/strong> Singapore is a launchpad for Chinese F&amp;B brands (e.g., Luckin, Mixue). As <strong>of Aug 2025<\/strong>, about <strong>85 Chinese F&amp;B brands<\/strong> operated <strong>~405 outlets<\/strong> locally\u2014<strong>more than double<\/strong> the prior year\u2014intensifying competition for storefronts and price-sensitive consumers.<\/li>\n\n\n\n<li><strong>E-commerce &amp; omnichannel:<\/strong> With double-digit online share across retail and over a quarter online in F&amp;B, winners blend physical reach with digital discovery, subscriptions, and efficient fulfilment. Track online mix and last-mile costs.<\/li>\n\n\n\n<li><strong>Operating backdrop:<\/strong> With MAS core inflation expected at <strong>0.5%\u20131.5%<\/strong> for 2025, input-cost shocks are less acute than in 2022\u201323, but labour and rents remain structural pressure points\u2014putting a premium on productivity and mix.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"risks\"><strong>Risks<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Input costs &amp; FX:<\/strong> Commodity cycles (coffee\/cocoa, dairy) and currencies can swing margins, especially for exporters and beverage players. <strong>Olam<\/strong> and <strong>Food Empire<\/strong> are most exposed to commodity\/FX cycles hence the need to follow results closely.<\/li>\n\n\n\n<li><strong>Competitive intensity:<\/strong> Rapid foreign-brand entry (notably from China) can trigger promotions and pressure storefront availability.<\/li>\n\n\n\n<li><strong>Regulatory\/associate risk:<\/strong> Changes around associates, or restructuring events (divestments\/listings), can alter earnings mix and valuation frameworks (see DFI, Olam).<\/li>\n\n\n\n<li><strong>Execution &amp; liquidity:<\/strong> Stalled store pipelines, shrinkage, or thin trading liquidity in smaller caps can amplify drawdowns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how_invest_fmcg_sg\"><strong>How to Invest in FMCG in Singapore<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) Direct SGX stocks (core + satellite)<\/h3>\n\n\n\n<p>Build a <strong>basket across sub-segments<\/strong> to diversify category and FX:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Core<\/strong>: Grocer (e.g. Sheng Siong) + beverages (e.g. ThaiBev).<\/li>\n\n\n\n<li><strong>Satellites<\/strong>: Packaged foods (e.g. Food Empire), ingredients (e.g. Olam), diversified F&amp;B (e.g. F&amp;N).<\/li>\n\n\n\n<li>Use quarterly updates to track margins vs inflation and category momentum.<a href=\"https:\/\/links.sgx.com\/1.0.0\/corporate-announcements\/IXSKE65L5JLWAOR9\/865413_SSG%20-%203QFY2025%20-%20Press%20Release.pdf?utm_source=chatgpt.com\"><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2) Broad Singapore equity ETFs<\/h3>\n\n\n\n<p>While there isn\u2019t a local consumer-staples-only ETF on SGX, broad Singapore ETFs (e.g., <strong>iShares MSCI Singapore\u2014EWS<\/strong>) hold large caps across sectors and may include consumer names; suitable if you want single-country exposure with simple execution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Global consumer-staples ETFs<\/h3>\n\n\n\n<p>If you want <strong>pure staples<\/strong> exposure, you can pair your SGX picks with global sector ETFs such as <strong>XLP (US-listed)<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Sizing, DCA &amp; review cadence<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Core\u2013satellite sizing:<\/strong> Heavier weight in the grocer\/beverage core; smaller positions in packaged foods\/ingredients.<\/li>\n\n\n\n<li><strong>DCA:<\/strong> Average in during quiet periods or post-earnings dips.<\/li>\n\n\n\n<li><strong>Quarterly review:<\/strong> Re-check margins vs the MAS inflation glide-path, same-store sales growth (SSSG), and online mix.<a href=\"https:\/\/www.mas.gov.sg\/news\/monetary-policy-statements\/2025\/mas-monetary-policy-statement-30jul25?utm_source=chatgpt.com\"><\/a><\/li>\n<\/ul>\n\n\n\n<!-- Callout section -->\n<style>\n  .syfe-callout {\n    background: #f7f8fc;\n    border-radius: 10px;\n    padding: 24px;\n    box-sizing: border-box;\n    width: 100%;\n    max-width: 900px; \/* aligns with article text width *\/\n    margin: 24px 0 24px 0; \/* left-aligned with article content *\/\n    border: 1px solid rgba(38,49,89,0.06);\n    font-family: inherit; \/* inherits WordPress theme font *\/\n    text-align: left;\n    display: flex;\n    flex-direction: column;\n  }\n\n  .syfe-callout__headline {\n    margin: 0 0 8px 0;\n    color: #2f51c9;\n    line-height: 1.4;\n  }\n\n  .syfe-callout__desc {\n    margin: 0 0 20px 0;\n    color: #000000;\n    line-height: 1.6;\n    font-weight: 400; \/* normal text *\/\n  }\n\n  .syfe-callout__cta {\n    margin-top: auto; \/* pushes button to bottom *\/\n  }\n\n  .syfe-callout__btn {\n    background: #2f51c9;\n    color: #ffffff;\n    text-decoration: none;\n    border: none;\n    padding: 10px 18px;\n    border-radius: 8px;\n    font-weight: 600;\n    display: inline-block;\n    transition: opacity 0.16s ease, transform 0.12s ease;\n  }\n\n  .syfe-callout__btn:hover,\n  .syfe-callout__btn:focus {\n    opacity: 0.95;\n    transform: translateY(-1px);\n  }\n\n  \/* Responsive adjustments *\/\n  @media (max-width: 1024px) { \/* tablet *\/\n    .syfe-callout {\n      padding: 20px;\n    }\n  }\n\n  @media (max-width: 680px) { \/* mobile *\/\n    .syfe-callout {\n      padding: 16px;\n    }\n    .syfe-callout__btn {\n      width: 100%;\n      text-align: center;\n      padding: 12px;\n    }\n  }\n<\/style>\n\n<section class=\"syfe-callout\" aria-label=\"Callout\">\n  <h3 class=\"syfe-callout__headline\">\n    <strong>Invest in your favourite FMCG with Syfe<\/strong>\n  <\/h3>\n  <p class=\"syfe-callout__desc\">\n    Syfe Brokerage makes FMCG investing simple: A clean, easy-to-use app where you can trade SGX- and US-listed stocks all in one place. Place market orders, fund easily in SGD, and use built-in watchlists to track your favourite FMCG names and price moves. Best of all, you can turn on auto-investing to schedule recurring buys\u2014an easy way to DCA into your chosen FMCG basket without timing the market.\n  <\/p>\n  <div class=\"syfe-callout__cta\">\n    <a class=\"syfe-callout__btn\" href=\"https:\/\/www.syfe.com\/brokerage?source=brokerage\" target=\"_blank\" rel=\"noopener noreferrer\">\n      Get Started\n    <\/a>\n  <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"outlook_fmcg\"><strong>Outlook for FMCG in Singapore<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Property &amp; leases: <\/strong>These matter for grocers (store economics, expansion runway). Track new-store announcements and retail site redevelopments (e.g., FairPrice industrial property moves) as signals for competitive geography.<\/li>\n\n\n\n<li><strong>China-to-SEA brand flow:<\/strong> The influx of Chinese F&amp;B operators validates Singapore as a brand testbed and raises the bar on pricing and experience\u2014especially in beverages.<\/li>\n\n\n\n<li><strong>Pricing discipline over big hikes:<\/strong> With MAS expecting benign inflation, earnings growth tends to come from <strong>mix\/premiumisation<\/strong>, supply-chain efficiency and cost control.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The <strong>FMCG industry Singapore<\/strong> is a pragmatic way to add <strong>defensive ballast<\/strong> to your portfolio. The local investable set covers grocers, beverages, packaged food and ingredients\u2014each with distinct economics and risk profiles. <strong>2025 data<\/strong> show stable retail conditions and a benign inflation glide-path, while <strong>company updates<\/strong> (Sheng Siong\u2019s expansion, DFI\u2019s balance-sheet repair, Food Empire\u2019s record showing) illustrate how operational execution and portfolio discipline can create shareholder value.&nbsp;<\/p>\n\n\n\n<p>To get started, create a <strong>core-satellite<\/strong> basket (e.g., one grocer, one beverage, one packaged-food, optional ingredient supplier), <a href=\"https:\/\/www.syfe.com\/magazine\/the-power-of-dollar-cost-averaging\/\"><strong>DCA over time<\/strong><\/a>, and review quarterly against your <strong>evaluation checklist<\/strong> (demand, pricing power, execution, balance sheet, FX, associates). If you prefer simplicity, pair your SG picks with a <a href=\"https:\/\/www.syfe.com\/magazine\/voo-vs-spy-vs-ivv-vs-splg-whats-the-best-sp-500-etf\/\"><strong>broad Singapore ETF<\/strong><\/a> or a <strong>global staples ETF<\/strong> for diversification. Above all, remember that FMCG investing is a <strong>marathon<\/strong>: steady compounding, not sprinting for the next big theme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQs\"><strong>Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n\n<p><strong>1) What\u2019s the difference between FMCG and discretionary?<br><\/strong>FMCG (consumer staples) are everyday essentials bought frequently (groceries, beverages, household). Discretionary covers non-essentials (e.g., luxury goods). Staples typically show steadier demand and faster inventory turns.<\/p>\n\n\n\n<p><strong>2) Are supermarkets good dividend stocks in Singapore?<br><\/strong>Grocers like <strong>Sheng Siong<\/strong> are cash-generative with measured expansion, often supporting dividends. Review payout track record against margin trends and new-store capex in quarterly filings.<\/p>\n\n\n\n<p><strong>3) How does inflation affect FMCG companies?<br><\/strong>Moderate, predictable inflation helps planning; spikes can compress margins if price increases lag costs. MAS guides <strong>0.5%\u20131.5%<\/strong> for 2025, a supportive backdrop for cost planning.<\/p>\n\n\n\n<p><strong>4) Can I buy a consumer-staples ETF on SGX?<br><\/strong>There\u2019s <strong>no SGX-listed, staples-only ETF<\/strong>. For broad local exposure, use <strong>EWS<\/strong> (US-listed); for sector purity, consider global staples ETFs like <strong>XLP<\/strong> (US-listed).<\/p>\n\n\n\n<p><strong>5) What\u2019s an emerging trend to watch?<br><\/strong>The influx of <strong>Chinese F&amp;B brands<\/strong> (\u2248<strong>85 brands<\/strong>, <strong>~405 outlets<\/strong> by Aug 2025) is intensifying competition, especially in beverages\u2014affecting listed suppliers and retailers.<\/p>\n\n\n\n<p><a href=\"https:\/\/corporate.shengsiong.com.sg\/sheng-siong-groups-net-profit-increases-12-0-to-s43-8-million-for-3q-fy2025\/?utm_source=chatgpt.com\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FMCG industry Singapore\u2014also called consumer staples\u2014covers everyday goods like groceries, beverages, toiletries and household cleaners that people buy repeatedly. These products tend to enjoy steady demand through economic ups and downs, which is why FMCG companies in Singapore are often used for cash flow, dividends and portfolio resilience.&nbsp; In this guide, you\u2019ll get a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1006],"class_list":{"0":"post-26189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-default","8":"tag-fmcg"},"acf":{"readingTime":"","authorName":"","authorThumbnail":false,"BLUE_TIER":"0","BLACK_TIER":"0","GOLD_TIER":"0","PRIVATE_WEALTH_TIER":"0","PRE_AML":"0","POST_AML":"0","NO_GLOBAL_PORTFOLIO":"0","NO_REITS_PORTFOLIO":"0","NO_EQUITY_PORTFOLIO":"0","NO_CASH_PORTFOLIO":"0","HAS_ADVISOR":"0","INVESTMENT_PORTFOLIO_AUM":"0","AFTER_AML_DATE":"","AFTER_ACCOUNT_CREATED_DATE":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Invest in FMCG Companies in Singapore<\/title>\n<meta name=\"description\" content=\"Get a clear map of the investable FMCG companies on SGX, the latest performance numbers, how to size positions, and the key risks to watch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investor&#039;s Guide to Singapore&#039;s FMCG Industry\" \/>\n<meta property=\"og:description\" content=\"The FMCG industry Singapore\u2014also called consumer staples\u2014covers everyday goods like groceries, beverages, toiletries and household cleaners that people\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Connect\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-07T08:24:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T08:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Syfe Singapore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Syfe Singapore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/\"},\"author\":{\"name\":\"Syfe Singapore\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/#\/schema\/person\/8d955bc4210538fdf152e7e66c4b943c\"},\"headline\":\"Investor&#8217;s Guide to Singapore&#8217;s FMCG Industry\",\"datePublished\":\"2025-11-07T08:24:01+00:00\",\"dateModified\":\"2025-11-07T08:24:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/\"},\"wordCount\":1920,\"publisher\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg\",\"keywords\":[\"fmcg\"],\"articleSection\":[\"default\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/\",\"url\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/\",\"name\":\"How to Invest in FMCG Companies in Singapore\",\"isPartOf\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg\",\"datePublished\":\"2025-11-07T08:24:01+00:00\",\"dateModified\":\"2025-11-07T08:24:02+00:00\",\"description\":\"Get a clear map of the investable FMCG companies on SGX, the latest performance numbers, how to size positions, and the key risks to watch.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#primaryimage\",\"url\":\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg\",\"width\":2560,\"height\":1435},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.syfe.com\/magazine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investor&#8217;s Guide to Singapore&#8217;s FMCG Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/#website\",\"url\":\"https:\/\/www.syfe.com\/magazine\/\",\"name\":\"Connect\",\"description\":\"Helping you take charge of your financial future\",\"publisher\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.syfe.com\/magazine\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/#organization\",\"name\":\"Syfe Pte Ltd\",\"url\":\"https:\/\/www.syfe.com\/magazine\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2019\/05\/logo_black.png\",\"contentUrl\":\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2019\/05\/logo_black.png\",\"width\":550,\"height\":240,\"caption\":\"Syfe Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/www.syfe.com\/magazine\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.syfe.com\/magazine\/#\/schema\/person\/8d955bc4210538fdf152e7e66c4b943c\",\"name\":\"Syfe Singapore\",\"description\":\"Syfe is an investment platform offering managed portfolios, brokerage services, and cash management solutions to help investors build wealth for a better future. The Syfe SG content team comprises industry professionals with backgrounds spanning across wealth management, quantitative finance, global markets, personal finance, and more, and strives to provide thought leadership and timely analysis to readers.\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Invest in FMCG Companies in Singapore","description":"Get a clear map of the investable FMCG companies on SGX, the latest performance numbers, how to size positions, and the key risks to watch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/","og_locale":"en_US","og_type":"article","og_title":"Investor's Guide to Singapore's FMCG Industry","og_description":"The FMCG industry Singapore\u2014also called consumer staples\u2014covers everyday goods like groceries, beverages, toiletries and household cleaners that people","og_url":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/","og_site_name":"Connect","article_published_time":"2025-11-07T08:24:01+00:00","article_modified_time":"2025-11-07T08:24:02+00:00","og_image":[{"width":2560,"height":1435,"url":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg","type":"image\/jpeg"}],"author":"Syfe Singapore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Syfe Singapore","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#article","isPartOf":{"@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/"},"author":{"name":"Syfe Singapore","@id":"https:\/\/www.syfe.com\/magazine\/#\/schema\/person\/8d955bc4210538fdf152e7e66c4b943c"},"headline":"Investor&#8217;s Guide to Singapore&#8217;s FMCG Industry","datePublished":"2025-11-07T08:24:01+00:00","dateModified":"2025-11-07T08:24:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/"},"wordCount":1920,"publisher":{"@id":"https:\/\/www.syfe.com\/magazine\/#organization"},"image":{"@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg","keywords":["fmcg"],"articleSection":["default"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.syfe.com\/magazine\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/","url":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/","name":"How to Invest in FMCG Companies in Singapore","isPartOf":{"@id":"https:\/\/www.syfe.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#primaryimage"},"image":{"@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg","datePublished":"2025-11-07T08:24:01+00:00","dateModified":"2025-11-07T08:24:02+00:00","description":"Get a clear map of the investable FMCG companies on SGX, the latest performance numbers, how to size positions, and the key risks to watch.","breadcrumb":{"@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#primaryimage","url":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg","contentUrl":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg","width":2560,"height":1435},{"@type":"BreadcrumbList","@id":"https:\/\/www.syfe.com\/magazine\/investors-guide-to-singapores-fmcg-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.syfe.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"Investor&#8217;s Guide to Singapore&#8217;s FMCG Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.syfe.com\/magazine\/#website","url":"https:\/\/www.syfe.com\/magazine\/","name":"Connect","description":"Helping you take charge of your financial future","publisher":{"@id":"https:\/\/www.syfe.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.syfe.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.syfe.com\/magazine\/#organization","name":"Syfe Pte Ltd","url":"https:\/\/www.syfe.com\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.syfe.com\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2019\/05\/logo_black.png","contentUrl":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2019\/05\/logo_black.png","width":550,"height":240,"caption":"Syfe Pte Ltd"},"image":{"@id":"https:\/\/www.syfe.com\/magazine\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.syfe.com\/magazine\/#\/schema\/person\/8d955bc4210538fdf152e7e66c4b943c","name":"Syfe Singapore","description":"Syfe is an investment platform offering managed portfolios, brokerage services, and cash management solutions to help investors build wealth for a better future. The Syfe SG content team comprises industry professionals with backgrounds spanning across wealth management, quantitative finance, global markets, personal finance, and more, and strives to provide thought leadership and timely analysis to readers.\u00a0"}]}},"jetpack_featured_media_url":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg","jetpack_sharing_enabled":true,"category":"default","authorName":"Syfe Singapore","thumbnail":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-150x150.jpeg","featuredImage":"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2025\/11\/AdobeStock_1072581923-scaled.jpeg","_links":{"self":[{"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/posts\/26189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/comments?post=26189"}],"version-history":[{"count":9,"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/posts\/26189\/revisions"}],"predecessor-version":[{"id":26228,"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/posts\/26189\/revisions\/26228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/media\/26205"}],"wp:attachment":[{"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/media?parent=26189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/categories?post=26189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.syfe.com\/magazine\/wp-json\/wp\/v2\/tags?post=26189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}