{"id":3696,"date":"2021-07-14T04:40:00","date_gmt":"2021-07-13T20:40:00","guid":{"rendered":"https:\/\/www.syfe.com\/magazine\/?p=3696"},"modified":"2024-08-14T12:04:45","modified_gmt":"2024-08-14T04:04:45","slug":"syfeturnstwo-our-journey-thus-far","status":"publish","type":"post","link":"https:\/\/www.syfe.com\/magazine\/syfeturnstwo-our-journey-thus-far\/","title":{"rendered":"#SyfeTurnsTwo: Our Journey Thus Far"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"bnyOj09C4SE\"><iframe loading=\"lazy\" title=\"#SyfeTurnsTwo\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/bnyOj09C4SE?start=1&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.syfe.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Two years ago, Syfe was launched with a simple, yet challenging mission to make investing more accessible for everyone. Our goal was to help our customers achieve financial freedom with greater financial inclusivity: no minimum investment, no lock-in periods, and low fees while offering world-class fully managed portfolios.<\/p>\n\n\n\n<p>Today, our mission remains unchanged.<\/p>\n\n\n\n<p>Our customers trust us to do right by their money and to do the same for their friends and family.&nbsp; Even in 2020, our user base grew by 20 times and almost half of our new customers were referred by existing users.&nbsp;<\/p>\n\n\n\n<p>Our diverse portfolio offerings have clearly resonated; we now have customers from 42 countries, aged between 18 and 93 years old.<\/p>\n\n\n\n<p>The milestones we\u2019ve achieved over the past two years are a celebration of you &#8211; the customers who trust our products, and the great team we\u2019ve assembled at Syfe.&nbsp;<\/p>\n\n\n\n<p>Here are my favourite highlights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7 portfolios&nbsp;<\/strong><\/h2>\n\n\n\n<p>You wanted more choices. So, we delivered.&nbsp;<\/p>\n\n\n\n<p>After rolling out our <a href=\"https:\/\/www.syfe.com\/reit-plus\">REIT+<\/a> and <a href=\"https:\/\/www.syfe.com\/equity100\">Core Equity100<\/a> portfolios in 2020, we followed up with <a href=\"https:\/\/www.syfe.com\/cash-plus\">Syfe Cash+<\/a> in January this year. Offering 1.5% p.a. projected returns, we created it to meet your need for a smarter cash management product.&nbsp;<\/p>\n\n\n\n<p>Update: Syfe Cash+ has revised its projected return to 2.3% p.a. in 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"374\" data-attachment-id=\"3699\" data-permalink=\"https:\/\/www.syfe.com\/magazine\/syfeturnstwo-our-journey-thus-far\/q2-2021-market-outlook-1\/\" data-orig-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/Q2-2021-Market-Outlook-1.png\" data-orig-size=\"952,374\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Q2-2021-Market-Outlook-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/Q2-2021-Market-Outlook-1-300x118.png\" data-large-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/Q2-2021-Market-Outlook-1.png\" src=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/Q2-2021-Market-Outlook-1.png\" alt=\"\" class=\"wp-image-3699\" srcset=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/Q2-2021-Market-Outlook-1.png 952w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/Q2-2021-Market-Outlook-1-300x118.png 300w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/Q2-2021-Market-Outlook-1-768x302.png 768w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/Q2-2021-Market-Outlook-1-696x273.png 696w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure>\n\n\n\n<p>In March, we launched the <a href=\"https:\/\/www.syfe.com\/core\">Core portfolio series<\/a> to complement your wealth goals and help you implement a core-satellite investing strategy.<\/p>\n\n\n\n<p>Looking ahead, stay tuned for more exciting portfolio developments! We\u2019ll continue to listen and learn from you to deliver offerings that fit your goals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>94 employees<\/strong><\/h2>\n\n\n\n<p>From 15 employees when we launched two years ago, we\u2019ve grown to nearly 100 Syfers today. We may come from 8 nationalities and counting, but we\u2019re united in the same mission.&nbsp;<\/p>\n\n\n\n<p>Our expansion won\u2019t stop here. We\u2019re looking for more talented people to join us as we seek to make investing better. Sounds interesting? Check our our hiring <a href=\"https:\/\/careers.syfe.com\/jobs\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Digital Wealth Advisory&nbsp;<\/strong><\/h2>\n\n\n\n<p>Winning the award for the Best Digital Wealth Advisory solution at the&nbsp;DigFin Group Innovation Awards 2021 is a testament to our team\u2019s determination and drive to bring innovative investment products to all Singaporeans.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"3697\" data-permalink=\"https:\/\/www.syfe.com\/magazine\/syfeturnstwo-our-journey-thus-far\/attachment\/1624948383333\/\" data-orig-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333.jpg\" data-orig-size=\"800,800\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1624948383333\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333-300x300.jpg\" data-large-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333.jpg\" src=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333.jpg\" alt=\"\" class=\"wp-image-3697\" srcset=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333.jpg 800w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333-300x300.jpg 300w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333-150x150.jpg 150w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333-768x768.jpg 768w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333-696x696.jpg 696w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/1624948383333-420x420.jpg 420w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Products such as our REIT+ portfolio, launched in collaboration with SGX, embody our goal of providing relevant and accessible solutions for everyone.&nbsp;<\/p>\n\n\n\n<p>I\u2019m proud of what we\u2019ve achieved. But we won\u2019t be resting on our laurels. In the months ahead, we\u2019ll continue to work tirelessly towards making investing better and more accessible for all.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A new and improved Syfe app<\/strong><\/h2>\n\n\n\n<p>The majority of our customers now invest \u201con the go\u201d with our Syfe app.&nbsp;<\/p>\n\n\n\n<p>If you haven\u2019t already downloaded it, do<a href=\"https:\/\/syfe.onelink.me\/neGO\/2940f219\"> check it out<\/a>. We designed it to make investing easier and faster for our customers. It only takes a few minutes to set up and you can make your very first investment through PayNow.&nbsp;<\/p>\n\n\n\n<p>Beyond that, we wanted to make your investing experience richer. Our app users can check out research guides, catch past webinars, and hear from our wealth experts in a series of \u201cAsk Syfe\u201d videos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Syfe Private Wealth management<\/strong><\/h2>\n\n\n\n<p>This is a fairly new but very exciting service we\u2019ve launched for those individuals who require a more bespoke approach. Our wealth advisors will work with you to create a custom financial plan based on your specific goals. You\u2019ll also get access to non-retail investments such as Institutional- and Accredited Investor- only offerings.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" data-attachment-id=\"3701\" data-permalink=\"https:\/\/www.syfe.com\/magazine\/syfeturnstwo-our-journey-thus-far\/image-7\/\" data-orig-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image.png\" data-orig-size=\"1180,529\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-300x134.png\" data-large-file=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-1024x459.png\" src=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-1024x459.png\" alt=\"\" class=\"wp-image-3701\" srcset=\"https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-1024x459.png 1024w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-300x134.png 300w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-768x344.png 768w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-696x312.png 696w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-1068x479.png 1068w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image-937x420.png 937w, https:\/\/www.syfe.com\/magazine\/wp-content\/uploads\/2021\/07\/image.png 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you\u2019re looking to invest $500,000 or more, our dedicated team of advisors is here to help you achieve your financial goals. Schedule a call with them <a href=\"https:\/\/www.syfe.com\/private-wealth\">here<\/a> or write to us at <a href=\"mailto:privatewealth@syfe.com\">privatewealth@syfe.com<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s next for us<\/strong><\/h2>\n\n\n\n<p>We have come a long way since our launch back in July 2019. This is a result of the trust that our customers have in us and down to the efforts of our Syfe team who are working hard each day to make investing better for all!<\/p>\n\n\n\n<p>What do we do next? Well, we\u2019re staying true to our mission. We\u2019re going to introduce more powerful offerings; give people more options and assistance to grow their wealth; and equip more people with the right financial knowledge.<\/p>\n\n\n\n<p>We can\u2019t wait to see what the next two years will bring, and we\u2019re excited to be growing together with you on this journey.<\/p>\n\n\n\n<p>Sincerely,<\/p>\n\n\n\n<p>Dhruv Arora<br>Founder &amp; CEO, Syfe<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our CEO, Dhruv Arora, shares his favourite Syfe milestones<\/p>\n","protected":false},"author":21,"featured_media":3752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-3696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-grow-wealth"},"acf":{"readingTime":"","authorName":"","authorThumbnail":false,"BLUE_TIER":"0","BLACK_TIER":"0","GOLD_TIER":"0","PRIVATE_WEALTH_TIER":"0","PRE_AML":"0","POST_AML":"0","NO_GLOBAL_PORTFOLIO":"0","NO_REITS_PORTFOLIO":"0","NO_EQUITY_PORTFOLIO":"0","NO_CASH_PORTFOLIO":"0","HAS_ADVISOR":"0","INVESTMENT_PORTFOLIO_AUM":"0","AFTER_AML_DATE":"","AFTER_ACCOUNT_CREATED_DATE":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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