Syfe Officially Launches in Australia, Introducing a Holistic Platform to Invest in US stocks, ETFs and Crypto

Australia is Syfe’s third market, after launching in Hong Kong last quarter

Syfe’s Chief Business Officer, Samantha Horton (front middle), and Australia General Manager, Tim Wallace (front right), with members of the Syfe Australia team. PHOTO: SYFE

SINGAPORE, 10 August 2022 – Syfe, a leading digital investment platform headquartered in Singapore officially launches in Australia today. This is Syfe’s third market after its launch in Hong Kong last quarter. In July, Syfe celebrated its third anniversary and revealed that it had reached a significant milestone of over 100,000 customers in Singapore who trust Syfe to manage their money, as of Q1 2022. 

“With inflation and rising interest rates, people across Asia-Pacific are looking for new ways to grow their wealth affordably. Despite current market conditions, investors continue to be resilient and focused on long-term wealth building. We see huge opportunities in the region as a whole and especially Australia, given the under penetration of wealth management solutions in the market. Our ambition is to accelerate our growth, leveraging our proven success in Singapore to grow wealth for everyday investors in the market,” said Dhruv Arora, CEO and Founder of Syfe. 

Syfe is entering Australia first with the company’s digital brokerage offering and has built a unique offering for investing into a diversified portfolio of US stocks, ETFs and crypto. Syfe offers free monthly trades and powerful in-app discovery tools for insights and market data, coupled with the ability to invest securely and safely in crypto. 

The platform will offer real-time funding so investors have full control of their money, a seamless user experience, and high quality, real-time data for stock analysis powered by global news provider Dow Jones and leading financial data company Factset. Customer support is available 24/7. 

The launch of Syfe into Australia marks its initial foray into the market which holds strong potential for its full-suite of products including ASX, fully-managed portfolios and expert advisory. 

Syfe, the long-term partner of choice for Australian retail investors

“Our aim is to be the long-term partner of choice for Australian retail investors. We see a huge opportunity in Australia to offer investors an all-in-one platform at a fraction of the cost that traditional institutions charge. What we know is that education is critical in addressing barriers to entry and empowering existing investors and Syfe is here to support Australians with the right quality insights and education tools, on their investment journey,” said Samantha Horton, Chief Business Officer of Syfe.

Syfe released its independent Syfe Investor Pulse 2022 today, to coincide with its arrival in the Australian market. The results show that Australian investor confidence is steady and new investors are continuing to enter the market despite recent volatility, with 66% adopting a longer-term, passive approach and only 7% considering selling their investments. 

The make-up of the retail investment landscape in Australia is also changing, alongside the adoption of a more long-term view, with 74% of respondents investing for ten years or less and 51% entering the market in the past five years. This shows the potential for Syfe to support more Australians in entering the investment market to grow their wealth, as traditional investments such as property get even more unattainable with rising prices, and an increasing interest rate environment. 

Adoption of crypto is set to continue, with 41% already invested and 41% either remaining comfortable (26%) or feeling more confident (15%) investing in this asset class, despite recent volatility. In fact, the research revealed that crypto (34%) is now on par with property as a future investment vehicle (34%) and, alongside demand for international shares and ETFs, is outpacing more traditional investments.

Syfe’s expansion efforts accelerated at the back of Syfe’s Series B funding round in July 2021, making it one of the most well-capitalised digital investment platforms with USD 52.4 million to date. Syfe is backed by some of the world’s biggest venture capital firms including Peter Thiel-backed Valar Ventures, Presight Capital and Unbound. 

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About Syfe

Syfe is a digital investment platform with a mission to transform the way people manage and invest their money. Since its launch in 2019, Syfe has acquired over 100,000 customers in Singapore, recently expanded into Hong Kong and is now in Australia. We believe in providing the best tools and resources to support people with their most important wealth decisions – so that everyone can improve their financial position and attain better outcomes in life.  

With Syfe Wealth, we provide expertly curated managed portfolios covering the needs of global diversification, passive income generation, and cash management solutions. Customers can lean on decades of financial expertise of our investment team to grow wealth effortlessly.

With Syfe Trade, we provide seamless investing in US stocks, ETFs and crypto. With free monthly trades, and powerful in-app discovery tools for insights and market data, Syfe enables people to make smarter investing decisions with their money.  

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