Syfe has announced the successful close of its Series C funding round of US $80 million. This includes a new all equity C2 of US $53 million at a significantly increased valuation and adds to the C1 raise of US$ 27 million in August 2024, underscoring Syfe’s strong business performance and growing investor confidence in its mission to redefine wealth management across Asia-Pacific.

This latest round brings Syfe’s total funding to date to US $132 million and follows the recent strategic acquisition of Selfwealth, one of Australia’s most established and trusted online investment platforms. With this acquisition, Syfe has significantly increased its presence and user base in Australia.

The Series C was led by two UK family offices, and supported by returning investors Unbound and Valar, signaling global confidence in Syfe’s business model and the long-term growth potential of the Asia-Pacific wealth management sector. At a time when capital is highly selective – Q1 2025 marked the region’s lowest funding quarter since 2014 – such international investment is a strong endorsement of the region’s emerging mass affluent segment and the opportunity to deliver differentiated, tech-driven wealth solutions.

“This fund raise comes at an exciting time as we grow our presence across the region and expand our offerings”, said Dhruv Arora, Founder and CEO of Syfe. “In our markets of Singapore, Hong Kong & Australia, nearly half of all adults are in the ‘mass affluent’ segment, meaning those who have between a few hundred to a few million dollars in investable assets, and this segment is growing fast. As a platform built in the region, for the region, we have a deep understanding of what these investors need. We’re in a great position to serve them with personalised, accessible, and high-quality wealth management at scale.”

Momentum and Plans for Deployment

Syfe’s business has grown significantly in the last 18 months with total assets now well over US$10 billion. In Hong Kong alone, the business has doubled in size since the start of 2025. 

Syfe is prioritising automation and the adoption of AI-assisted tools to enhance efficiency for both clients and internal operations. In parallel, the company is making selective, strategic hires to strengthen key capabilities. Notable recent additions include Sanjeev Malik, former Managing Director at BlackRock for 18 years; and Dane Ricketts, Syfe’s new VP of Marketing, who brings extensive global experience from senior roles at Procter & Gamble and Grab, with a focus on consumer and growth marketing. “Syfe’s core business has nearly doubled in the last year, and now expands further with the addition of Selfwealth to the Syfe family,” added Arora. “This capital will be used to scale our reach and strengthen our leadership position across Singapore, Hong Kong and Australia. We’ll continue investing in innovation, enhancing the customer experience, and expanding our product suite to meet the evolving needs of investors – empowering more people to take control of their financial future.”