Syfe Turns Three!

Three years ago, Syfe was launched with a compelling yet simple mission: To make investing accessible and affordable for everyone.

Since then, we’ve made great strides to bring institutional-level financial solutions within reach of everyday investors. Accessible and affordable, our diverse offerings are designed to empower investors to do what’s best for their money.

Today, Syfe is the leading digital wealth platform trusted by over 100,000 clients in Singapore alone.  The milestones we’ve achieved over the past three years reflect the support and trust our customers place in us, as well as the tireless efforts of our Syfe team to build better and more efficient solutions.

Here are my favourite highlights from the past year.

Personalised investing for everyone

At Syfe, we believe in offering personalised investing that helps you build wealth your way. To that end, we rolled out Syfe Select Custom, a unique ETF builder where clients can pick and choose from over 150 top ETFs to design their own portfolio. 

For clients who prefer ready-made portfolios, Syfe Select Themes is a collection of five thematic portfolios. They are expertly designed to capture long-term structural shifts such as ESG, disruptive technologies, healthcare innovation and China’s long-term growth.

Syfe Trade: A better way to trade

Building on the success of our Syfe Wealth offerings, we launched Syfe Trade, a digital brokerage service, earlier this year. 

Syfe Trade is unique in offering fractional trading. In essence, it lets investors buy as little as US$1 worth of a stock or ETF, regardless of the actual share price. This helps investors make the most of their money, down to the last dollar!

Expanding across Asia-Pacific

Our goal is to build the next generation of financial solutions for investors not just in Singapore, but across Asia-Pacific. In May, we launched our digital investment services in Hong Kong – our first foray overseas!

And we won’t stop there. In the coming weeks, we will be officially launching Australia as part of our geographical expansion plans.

Enriching your investment experience 

I’m excited to share about our new podcast series, Compounded. Hosted by Class 95 DJ Yasminne Cheng, each episode offers fresh perspectives on the latest happenings in business and technology. 

This week, we’ve invited Sam Korus and Nick Grous from ARK Invest to share their outlook on Tesla, Zoom, and Roku, three of the largest holdings in their flagship ARK Innovation ETF. Catch the episode on Spotify, Apple Podcasts or wherever you get your podcasts. 

What’s next for us

Looking ahead, stay tuned for more powerful offerings and portfolio enhancements. We’ll continue to listen and learn from you to deliver solutions that fit your goals. 

We’re incredibly excited about the years ahead as Syfe continues to grow alongside you on your wealth journey. To thank you for your support, here’s an exclusive offer for you when you sign up for an account, or add funds to your Syfe portfolio(s). 


Dhruv Arora
Founder & CEO, Syfe

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